TTFB Mobile 2025Q2
Jason Hreha·
Updated January 31, 2026
Behavior: first_task_complete Segment: new_users Window: D0-D7 Denominator: all exposed users Assignment: before-after cohort
Baseline completion: 22% Post completion: 36% Δ-B: +14 pp TTFB: median 4m, p75 7m
Design:
- Inline coach on first run
- Reduced steps from 6 to 3
- Contextual reminder after 2 minutes idle
BSM limiting factor targeted: Abilities Notes: Non-randomized; next test A/B with equal recruitment.