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Behavioral Strategy Case Studies

Jason Hreha· Updated September 5, 2026

Use these source-linked cases to inspect reported outcomes and possible behavioral explanations. Each case has limits on what its evidence can establish. For a decision-first exercise, use the public teaching cases, with separate student packets and worked analyses.

Publication standard #

This library lists only cases that include:

  • at least one Evidence Ledger ID, and
  • at least one concrete source behind that evidence (primary source, peer-reviewed paper, filing, or clearly labeled company-reported material).

Draft case notes are kept out of the public index until they meet that standard.

How to read a case #

Each case opens with the headline result, then tells the story:

  • Background: the company or system, the context, and (where relevant) the popular story the case corrects
  • Behavioral interpretation: candidate explanations, dependent actors, and system choices, with causal limits made explicit
  • Case facts box: population, target behavior, measurement window/denominator, key metric, fit ratings, and Evidence Ledger IDs at a glance
  • Behavior Fit Assessment: Dispositional Fit, Capability Fit, Context Fit (scores are labeled as examples unless backed by data)
  • Evidence hygiene: quantitative claims are either sourced with a primary source + date, referenced via the Evidence Ledger, or explicitly marked approximate; results carry source-quality labels (peer-reviewed, SEC filing, company-reported, press-reported)

For reuse and implementation, see the machine-readable case and measurement templates in the Toolkit (Specs & Templates).

Compare cases carefully #

These cases differ in population, design, evidence quality, and the outcomes they measure. They can suggest hypotheses about behavior selection and support, but their selection and retrospective interpretation do not establish a universal success rule. Compare an existing behavior with feasible alternatives, including removing user work, and test the full delivery chain in the intended setting. The selection guide and public teaching cases show how to record that reasoning. See Synthesis for broader interpretations and their limits.

Published cases #

All published cases (by domain) #

Finance & FinTech #

Health & Fitness #

Technology & Media #

Platforms & Trust #

Workplace & Services #

Public Systems #

Failures #

See also