Evidence
Behavioral Strategy is built on decades of empirical research from behavioral science, psychology, and real-world applications. This section provides evidence-based support for the principles and practices of Behavioral Strategy.
Available Resources #
Research Library #
A curated collection of academic papers, studies, and empirical evidence supporting Behavioral Strategy methodologies.
Dispositional Fit, Personality, and Durable Behavior #
Evidence review separating relatively enduring individual differences from the adjacent self-concept and domain-identity literature. The latter can provide a signal in specific cases but does not define Dispositional Fit or BSM Identity.
Evidence Ledger #
Every global claim backed by measurement context, effect size, window, and sources.
Featured cases #
- Instagram Pivot to Photo Sharing
- Slack Pivot to Team Messaging
- M-PESA Mobile Money
- Spain’s ONT System Enablement
- Zoom Remote Work Surge
- Spotify Discover Weekly
- Duolingo Habit Design
Evidence standards we follow #
- Pre-register primary behavior and success thresholds when possible.
- Publish denominators, windows, and assignment method.
- Prefer field experiments and naturalistic observation over attitudinal surveys.
- Store every global claim in the Evidence Ledger with an ID and link it from the page where the claim appears.
Building evidence-based strategies requires understanding the research. Explore our growing collection of empirical support for Behavioral Strategy.