Quick Start
New to Behavioral Strategy? Follow this path to get oriented.
Step 1: Understand the Core Insight #
What is Behavioral Strategy?: Learn why behavior selection happens at the strategy table, not after launch.
Key takeaway: Behavior Market Fit must be validated before Product Market Fit (for programs and policies, read Program Market Fit).
Step 2: Learn the Framework #
Four-Fit Hierarchy: The sequential validation gates: Problem → Behavior → Solution → Product.
Key takeaway: Each gate validates prerequisites for the next. Skipping gates increases failure risk.
Step 3: Select the Behavior #
Behavior Fit Assessment: The default behavior-selection decision tool: Dispositional Fit, Capability Fit, Context Fit.
Key takeaway: If a behavior doesn’t fit, no amount of tactics will save it.
Step 4: See the Method #
DRIVE Framework: The five-phase implementation playbook: Define, Research, Integrate, Verify, Enhance.
Key takeaway: DRIVE operationalizes the Four-Fit hierarchy into concrete steps.
Reference Resources #
- Quick Reference Guide: Decision trees, checklists, and implementation patterns
- Glossary: Definitions of key terms (Behavior Fit Assessment, BMF, bPMF, Δ-B, TTFB, BSM)
- FAQ: Common questions about concepts, implementation, and measurement
Ready to Apply? #
- Applications: Domain-specific examples across healthcare, finance, education, and more
- Four-Fit Validator: Interactive tool to assess your initiative