Applications
On this page
Outcome first. Then choose the right behavior portfolio for each domain and segment. Explore target behaviors, enablement patterns, and practical KPIs.
Featured cases by domain
Technology
- Instagram Pivot to Photo Sharing
- Slack Team Messaging
- Spotify Discover Weekly
- Zoom Remote Work Surge
- Airbnb Trust & Reputation
Healthcare
Financial Services
Education
Government
See all cases in Evidence Cases.
In this section
- Behavioral Strategy for TechnologyApply Behavioral Strategy to software behavior chains: identify device, access, workflow, and coordination constraints, then define what to test.
- Behavioral Strategy for HealthcareBehavioral Strategy for healthcare: select feasible patient and clinician behaviors, validate Behavior Market Fit, and measure sustained change.
- Behavioral Strategy for Financial ServicesApply Behavioral Strategy to financial services: choose feasible saving and investing behaviors, validate Behavior Market Fit, and measure sustained change.
- Behavioral Strategy for EducationBehavioral Strategy for education: select feasible learning behaviors, validate Behavior Market Fit in real contexts, and measure sustained change.
- Behavioral Strategy for Product TeamsOrganize Behavioral Strategy work across product, research, design, engineering, and analytics, with clear owners, decision records, and measurement tasks.
- Behavioral Strategy for RetailBehavioral Strategy for retail: select feasible shopper behaviors, validate Behavior Market Fit in real stores, and measure sustained change.
- Behavioral Strategy for GovernmentBehavioral Strategy for government: select feasible target behaviors, validate Behavior Market Fit in the field, and measure durable behavior change.