About

• The Evolution of Behavioral Strategy
• About Jason Hreha
• Behavioral Strategist: Role, Outputs & When to Hire
• Behavioral Strategy Consulting: Process, Deliverables & Evidence Standards

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In this section

• Jason HrehaJason Hreha is co-founder and CEO of Persona, an author, and the developer of the applied Behavioral Strategy approach documented here.
• Behavioral Strategist: Role & When to HireWhat a behavioral strategist does, when to hire one, and the core outputs of the role.
• Behavioral Strategy ConsultingWhen to use behavioral strategy consulting, what the engagement delivers, and how evidence standards are enforced.
• The Evolution of Behavioral StrategySource-linked public records and retrospective accounts of Jason Hreha's applied Behavioral Strategy approach, distinct from other uses of the term.
• Behavioral Strategy Discipline CharterTenets, practitioner code, and guardrails that define applied Behavioral Strategy as a distinct discipline.