Licensing

This page is a plain-language summary of how content on BehavioralStrategy.com can be used. It is not legal advice.

Overview #

Behavioral Strategy is an open applied discipline. The ideas may be discussed and applied, while copyright licenses govern reuse of the site’s particular text, diagrams, templates, and code. Different assets have different licenses, so use the notice attached to the asset when one is present.

License map #

Open ideas and licensed expression #

You may use ideas such as behavior as the unit of strategy, Four-Fit gating, and evidence discipline in your work. Copyright governs copying the expression of those ideas, not the underlying concepts. Accurate reference to the framework names does not imply endorsement.

Commercial use #

Commercial use is allowed for assets released under CC BY 4.0 or Apache 2.0, subject to those licenses. Substantial commercial reuse of general site prose covered by CC BY-NC-SA 4.0 requires separate permission unless another legal exception applies.

Uses allowed by each asset license are permitted, including commercial use where the license permits it. False endorsement is prohibited. A separate agreement is required only for uses outside those licenses or for support, certification, or co-branding.

A separate written agreement may be useful for support, certification, co-branding, endorsement, or uses outside the published licenses. This page does not represent that a hosted API, certification program, support plan, white-label product, or standard commercial package currently exists.

Uses that may require a separate agreement #

Contact us when you want to:

• reuse substantial general site prose in a commercial product or publication;
• use material that has no clear license notice;
• request support, review, certification, co-branding, or endorsement;
• use the names as your own product or company branding; or
• negotiate terms different from the published asset license.

An inquiry does not imply that a particular program or service is available.

Attribution Requirements #

Use the attribution required by the license attached to the asset.

For CC BY 4.0 materials:

Based on Behavioral Strategy by Jason Hreha
Canonical source: https://behavioralstrategy.com/definition/
Used under CC BY 4.0

For general site prose under CC BY-NC-SA 4.0:

Based on Behavioral Strategy by Jason Hreha
Source: https://behavioralstrategy.com/
Used under CC BY-NC-SA 4.0

For the current website:

Hreha, Jason. Behavioral Strategy. BehavioralStrategy.com, version 2026.07.
https://behavioralstrategy.com/. Accessed [date].

The website is not the future versioned report. A separate report citation and DOI will be published only after the report is deposited.

Names and marks #

The following names refer to concepts and materials on this site:

• Behavioral Strategy
• Behavior Market Fit
• Behavioral State Model
• DRIVE Framework

When referring to these names, please:

• Use them accurately to describe or cite the work.
• Follow the attribution terms of the specific asset license.
• Do not imply endorsement, certification, partnership, or official status.

This page does not claim registration or exclusive ownership of these names. If you want to use a name as your own product or company branding, obtain appropriate legal advice and contact us.

Fair Use Guidelines #

Nothing on this page limits rights that apply independently of a license, including fair use where applicable. Common examples can include:

• Academic research and teaching
• News reporting and commentary
• Personal study and learning
• Quotation for criticism or review

Teaching and adaptation are permitted when the applicable report or toolkit license allows them, including commercial education under CC BY 4.0. Provide the required attribution.

Enforcement #

If we believe there is substantial copying outside the applicable license, misattribution, or false endorsement, we normally begin by contacting the publisher to clarify the use.

Contact for Licensing #

For all licensing inquiries:

• Email: hello@behavioralstrategy.com (or business inquiries: jason@thebehavioralscientist.com)
• Suggested subject: “Licensing - Acme Corp”

For a permissions or agreement inquiry, include: #

• Intended use case and implementation scope
• Company size and industry
• Timeline for implementation
• Specific assets and URLs you want to use

You do not need separate permission for a use already allowed by the asset’s published license.

FAQ #

Can I use BSM in my startup’s product? You may use the underlying ideas. If you copy or adapt a published asset, follow that asset’s license. Contact us only if your intended use falls outside it or you want a separate agreement.

Can I teach these frameworks in my university course? Yes. Follow the license on the report, definition, toolkit, or other material you use and provide the required attribution.

Can I write blog posts about Behavioral Strategy? Yes. You may discuss the ideas and quote within applicable legal limits. Follow the asset license if you reproduce or adapt licensed text, diagrams, or templates.

Can I create an open-source implementation? Yes. Use a suitable software license for your own code and comply with the license on any code or documentation you copy or adapt.

Can my consulting firm use these frameworks with clients? Yes, for ideas and for assets whose licenses allow commercial use. General site prose remains CC BY-NC-SA 4.0 unless a more specific notice applies.