Education
Practice choosing a behavior, planning a realistic test, and deciding what the evidence permits. This teaching pack uses public records from M-PESA, Instagram, and GOV.UK Verify. You can work alone or lead a session without contacting the author.
Start with M-PESA: choose the next test and the decision workbook. Write your decision before opening the worked analysis. The case has two defensible responses, so agreement with the author is not the objective.
Choose your route
| What you want to do | Start here | What you produce |
|---|---|---|
| Try one complete decision | Solo practice | A completed workbook and a revised recommendation |
| Teach a group | 90-minute workshop | A case discussion, an evidence-based decision, and a transfer exercise |
| Compare possible target behaviors | Choose a target behavior | Alternatives that include reducing what the user must do |
| Plan a field test | Validate Behavior Market Fit | An observation plan with denominators, support costs, and decision rules |
| Practice interpreting results | Measurement lab | Calculations from practice records and a decision that respects missing evidence |
| Adapt or print the material | Teaching downloads | Editable worksheets and slides, printable packets, data, and source notes |
Three public decision cases
| Case | Practice question | Read next |
|---|---|---|
| M-PESA | Which behavior deserves the next test, and can the delivery system support it? | Two worked responses |
| Does a promising use of a feature justify choosing a narrower target behavior? | Worked analysis | |
| GOV.UK Verify | What should a team do when identity checks and completed public services have different denominators? | Worked analysis |
Each case looks back at public events. None of these organizations is known to have used Behavioral Strategy, DRIVE, or the Behavior Fit Assessment. Public accounts leave important questions unanswered. The exercises ask you to make those gaps part of the decision.
What the pack does and does not establish
The pack offers a proposed teaching sequence and original analysis of public sources. Its timings are planning estimates. Independent teaching trials and prospective evaluations of the integrated method have not yet been completed. A finished worksheet is a record of reasoning, not a validated fit score or professional qualification.
The teaching notes give a discussion rubric, source boundaries, adaptation guidance, and an optional host observation record. The evidence overview explains the wider method’s evidence status.
Build the background as you need it
Read the definition and Quick Start for orientation. Use the glossary when a term is unfamiliar. The reading list covers personality science, field experiments, measurement, and user research; the research library connects to papers and study limitations.
The Behavioral State Model is a practitioner diagnostic model with six Personal Components: Personality, Perception, Emotions, Abilities, Social Status/Situation, and Motivations. It also includes two Context Components: the Social Environment and Physical Environment. The Behavioral State Model is a practitioner model, not a validated psychometric instrument or a universal prediction equation.
Version 1.1, 30 September 2026. Original teaching material marked with the pack notice is available under CC BY 4.0. See the scope and attribution instructions.
In this section
- Run a Behavioral Strategy workshopRun a 90-minute case workshop with a timed agenda, facilitator prompts, printable worksheets, editable slides, and a clear discussion rubric.
- Decision WorkbookUse this eight-step decision workbook to compare target behaviors, plan realistic tests, define measures, and record a supported next decision.
- M-PESA: Choose the Next UseUse public M-PESA pilot evidence to choose a product direction, map the people needed to deliver it, and specify the next behavioral test.
- Instagram: Choose the Next BehaviorPractice behavior selection with Instagram's early product choices. Compare actions, identify missing evidence, and write a testable next decision.
- Verify: Define SuccessUse GOV.UK Verify's 2019 audit to distinguish identity checks from completed services. Repair the measure and choose a bounded next step.
- Measurement LabPractice behavior measurement with Wikipedia and California EITC exercises, then calculate completion and repeat rates from made-up practice data.
- Practice on your ownWork through a public case independently, compare your reasoning with a worked analysis, and transfer the method to a second decision.
- Teaching notes and reuseFacilitate the public cases, assess decision quality, preserve source limits, adapt the teaching pack, and record independent delivery observations.
- Reading ListNine books on personality research, field experiments, measurement, and user research, with verified publication details and source links.