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Reading List

Jason Hreha· Updated September 5, 2026

These nine books cover personality research, field experiments, measurement, and user research. Each entry identifies the edition or publication record being recommended and links to its publisher. Bibliographic details were checked on September 5, 2026. The list is a starting point, not a complete curriculum or evidence that the authors endorse Behavioral Strategy.

Psychometrics & Personality Science #

Use these to learn about individual differences and their measurement. Traits do not determine what every person will do in a particular situation.

  1. Daniel Nettle. Personality: What Makes You the Way You Are. Oxford University Press, 2007. An introduction to personality differences and evolutionary explanations. Use it to frame questions about variation, not to infer an individual’s behavior from a label. Publisher record.
  2. Kibeom Lee and Michael C. Ashton. The H Factor of Personality. Wilfrid Laurier University Press, 2012 paperback, ISBN 9781554588343. Explains the HEXACO model and Honesty-Humility. It offers a related account of personality structure, not validation of this site’s fit assessment. Publisher record.
  3. Richard W. Robins, R. Chris Fraley, and Robert F. Krueger, editors. Handbook of Research Methods in Personality Psychology. Guilford Press, 2007; paperback published 2009. A reference for study design, measures, and analysis in personality research. Consult the methods relevant to the question and population. Publisher record.

User Research & Data Analysis #

Use these to plan research, measure uncertainty, and distinguish reported preferences from observed outcomes.

  1. Alan S. Gerber and Donald P. Green. Field Experiments: Design, Analysis, and Interpretation. W. W. Norton, 2012. Covers designing and analyzing field experiments, including the assumptions needed for causal interpretation. Publisher record.
  2. Douglas W. Hubbard. How to Measure Anything: Finding the Value of “Intangibles” in Business. Second edition, Wiley, 2010. Develops approaches to quantifying uncertainty and deciding which measurements have value. It does not remove the need to test assumptions or measurement validity. Publisher record.
  3. Jeff Sauro and James R. Lewis. Quantifying the User Experience: Practical Statistics for User Research. Second edition, Morgan Kaufmann/Elsevier, 2016. Covers statistical questions in user research, including confidence intervals, sample sizes, and comparisons. Publisher record.
  4. Bill Albert and Tom Tullis. Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics. Third edition, Morgan Kaufmann/Elsevier. A guide to choosing and reporting user-experience measures. Elsevier’s record for ISBN 9780128180808 lists publication on February 21, 2022. Publisher record.
  5. Erika Hall. Just Enough Research. Second edition, A Book Apart, 2019. A practical introduction to choosing and conducting research in design work. Publisher’s second-edition announcement.
  6. Steve Portigal. Interviewing Users: How to Uncover Compelling Insights. Second edition, Rosenfeld Media, 2023. Covers interview planning, fieldwork, interpretation, and use of findings. Interviews can identify questions to investigate; they do not by themselves validate sustained behavior. Publisher record.

For individual papers and their evidence limits, use the Research Library. Research on these component topics does not independently validate the integrated Behavioral Strategy workflow. See the evidence overview.

See also