Behavioral Strategy Terminology #
Definition. Behavioral Strategy is Jason Hreha’s applied discipline for selecting and validating target behaviors and designing the systems that enable them. It is distinct from the pre-existing academic management field called behavioral strategy, therapeutic or classroom behavioral strategies, and generic behavior-change advice.
Use applied Behavioral Strategy when a compact disambiguation is needed. Do not add the word “modern” to the formal name because that framing can imply that the academic field is obsolete.
| Concept | Preferred | Allowed synonym | Note |
|---|---|---|---|
| Jason Hreha’s applied discipline | Behavioral Strategy | applied Behavioral Strategy | Capitalize both words. Attribute the applied discipline to Jason Hreha without claiming ownership of the pre-existing academic phrase. |
| Academic management field | behavioral strategy | academic behavioral strategy | Use lowercase except where title style requires capitals. |
| Therapeutic, classroom, or generic tactics | behavioral strategies | context-specific behavioral strategies | Do not use these meanings as synonyms for the applied discipline. |
| Problem Market Fit | Problem Market Fit | Problem Fit | Full form preferred; short form acceptable in lists. |
| Behavior Market Fit | Behavior Market Fit | Behavior Fit, BMF | Full form preferred; short form acceptable in lists. |
| Solution Market Fit | Solution Market Fit | Solution Fit | Full form preferred; short form acceptable in lists. |
| Product Market Fit | Product Market Fit | PMF | Standard startup terminology. |
| Four-Fit Hierarchy | Four-Fit Hierarchy | Four Fits, Fit Hierarchy | “Four Fits” acceptable shorthand. |
| Behavior Fit Assessment | Behavior Fit Assessment | Behavior Fit Screen | Practitioner comparison tool using Dispositional, Capability, and Context Fit. |
| Dispositional Fit | Dispositional Fit | Identity Fit (legacy only) | BFA dimension for relatively enduring tendencies and preferences. Do not define it as self-concept or aspirational identity. |
| Capability Fit | Capability Fit | N/A | Component of the Behavior Fit Assessment. |
| Context Fit | Context Fit | N/A | Component of the Behavior Fit Assessment. |
| Behavioral State Model | Behavioral State Model | BSM | Full form in prose; abbreviation in technical contexts. |
| Personal Components | Personal Components | Identity (historical BSM alias) | The six person-side BSM components: Personality, Perception, Emotions, Abilities, Social Status/Situation, and Motivations. |
| DRIVE Framework | DRIVE Framework | DRIVE | Framework name is all-caps. |
Term Relationships #
Four-Fit Hierarchy defines what to validate:
- Problem Market Fit → Behavior Market Fit → Solution Market Fit → Product Market Fit
DRIVE Framework defines how to do the validation work:
- Define → Research → Integrate → Verify → Enhance
Behavior Fit Assessment is the canonical screen for comparing candidate behaviors before real-context Behavior Market Fit validation:
- Dispositional Fit + Capability Fit + Context Fit
- Treat the minimum component as the bottleneck.
- A score of 6 out of 10 is a starting heuristic, not a validated universal cutoff. Calibrate it by population, domain, stakes, and observed behavior.
Behavioral State Model is the practitioner diagnostic model used after behavior selection:
- Six Personal Components: Personality, Perception, Emotions, Abilities, Social Status/Situation, and Motivations
- Two Context Components: Social Environment and Physical Environment
- Identity is the historical technical alias for the Personal Components, not a synonym for self-concept or an aspirational identity
- The Personal Components operate on different timescales; some are relatively enduring and others are state-like
- It is not a validated psychometric instrument or a universal prediction equation.
The exact approved definitions, classifications, identifiers, and ownership decisions are maintained in the internal canonical-authority registry and checked during the build.