Behavior Ranking

Summary: After generating candidate behaviors, rank them with a transparent scoring rubric tied to BMF. This creates a defensible decision and reduces politics.

Design checklist

1. Define the nine BMF criteria operationally.
2. Weight criteria only if justified by strategy.
3. Score each behavior with user evidence and examples.
4. Sensitivity‑test the ranking with different weights.
5. Choose the top behavior and a backup.

Failure modes

• Vague criteria definitions.
• Weighting that encodes hidden preferences.
• Ignoring disqualifying constraints (e.g., regulation).

Measurement

• Inter‑rater agreement on scores.
• Stability of the top choice under sensitivity tests.

FAQ

What if two behaviors tie?
Pilot both with minimal execution design and compare adoption/retention over two weeks.

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Related plays
Behavior Matching · Behavior Calendar · Worldview Analysis Use this checklist consistently: compelling, reasonable, socially acceptable, physically simple, cognitively simple, affordable, rewarding, useful, impactful.