Metrics

This section defines the behavioral metrics used across Behavioral Strategy and connects measurement to the canonical fit-screening and validation methods.

Core pages

• How to Measure Behavior Change
• Behavior Fit Assessment
• How to Validate Behavior Market Fit
• Measurement Standards
• Evidence Ledger

In this section

• How to Measure Behavior ChangeHow to measure behavior change: specify the target behavior, denominator, and window, then report Δ-B, TTFB, retention, and bPMF with evidence discipline.