Behavior Fit Case Matrix #
Jason Hreha·
Updated July 4, 2026
Evidence note: This matrix is intentionally qualitative to avoid false precision. For sourced quantitative details, see the Case Library and the Evidence Ledger.
How to read the matrix #
- Identity Fit, Capability Fit, Context Fit refer to the Behavior Fit Assessment.
- The key predictor is the minimum fit dimension (weak-link logic).
Published cases (matrix) #
| Case | Identity Fit | Capability Fit | Context Fit | Outcome |
|---|---|---|---|---|
| Spain ONT | High | High | High | Scale |
| 401(k) auto-enrollment | Medium-High | High | High | Scale |
| Slack vs Glitch | High | High | High | Scale |
| Instagram pivot | High | High | High | Scale |
| Airbnb trust system | Medium-High | Medium-High | Medium-High | Scale |
| Spotify Discover Weekly | High | High | High | Scale |
| Zoom remote work surge | Medium-High | High | High (context-dependent) | Scale |
| Robinhood zero-commission | Medium | High | High | Scale |
| Duolingo | Medium-High | High | High | Scale |
| M-PESA | High | High | High | Scale |