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Behavior Fit Case Matrix #

Jason Hreha· Updated September 5, 2026

Evidence note: This matrix is intentionally qualitative to avoid false precision. For sourced quantitative details, see the Case Library and the Evidence Ledger.

How to read the matrix #

  • Dispositional Fit, Capability Fit, Context Fit refer to the Behavior Fit Assessment.
  • Treat the minimum fit rating as a candidate bottleneck and comparison heuristic, not a deterministic predictor.
  • These are retrospective analyst ratings, not company measurements. The categorical labels match the current case records; they do not convert to numeric BFA scores. Read each case for its population, target behavior, evidence notes, and limitations.

Published cases (matrix) #

Case Dispositional Fit Capability Fit Context Fit Outcome
Spain ONT High High High Scale
401(k) auto-enrollment High High High Scale
Slack vs Glitch High High High Scale
Instagram pivot Medium Medium Medium Scale
Airbnb trust system Medium Medium High Scale
Spotify Discover Weekly High High High Scale
Zoom remote work surge High High High Scale
Robinhood zero-commission Medium High Medium Scale
Duolingo Medium High High Scale
M-PESA High Medium Medium Scale