Airbnb Trust & Reputation (Enabling High-Stakes Sharing Behaviors)

Confidence: Working. Include precise conversion deltas when primary sources are attached; mark current numbers as illustrative.

Fit narrative (Problem → Behavior → Solution → Product)

• Problem Market Fit: Guests/hosts need assurance to transact with strangers.
• Behavior Market Fit: Booking/listing behaviors increase with salient trust signals.
• Solution Market Fit: Ratings, reviews, verified IDs, and secure payments reduce friction at decision points.
• Product Market Fit: Marketplace scale with sustained booking behavior.

Behavior metrics (window/denominator stated)

• Window: Multi-year; Denominator: listing/booking sessions.
• Conversion: Positive deltas associated with salient trust/review cues (attach primary deltas).

Solution enablement (environment/process)

• Salient reputation signals; verified identity; protections and payment escrow.

Limitations/confounders

• Region, seasonality, listing heterogeneity; multi-homing with other platforms.

Sources

• Platform research; academic studies on reputation effects.
• Evidence Ledger: BS-0015.