Digital Health Onboarding (Systemic Redesign vs Reminders)

Confidence: Working. Client-level case; treat metrics as illustrative unless primary report is attached.

Fit narrative (Problem → Behavior → Solution → Product)

• Problem Market Fit: Multi-session, high-touch onboarding created friction; integrations felt burdensome.
• Behavior Market Fit: A value-first webinar/session and simplified steps aligned with client capacity.
• Solution Market Fit: Streamlined, fewer-touch onboarding reduced TTFB to first meaningful use.
• Product Market Fit: Lower churn and better adoption (client-level report).

Behavior metrics (window/denominator stated)

• Window: First 6 months post-implementation; Denominator: new customers onboarded.
• Δ‑B: Higher share of customers completing first value action earlier (illustrative).
• Churn: Reduction from 14.2% toward <7% target reported in client-level case (illustrative).

Solution enablement (environment/process)

• Replace bespoke 1:1 training with scalable 1:Many webinars and simplified steps.
• Focus path on first value achievement; de-emphasize configuration choices.

Limitations/confounders

• Client-level data; cohort composition differences; market dynamics.

Sources

• ESG case study URL (attach when used publicly).
• Working research synthesis.