YouTube Pivot (From Dating Videos to Broadcast Yourself)

Confidence: Working. Historical narrative emphasizes behavior selection clarity rather than precise metrics.

Fit narrative (Problem → Behavior → Solution → Product)

• Problem Market Fit: Initial dating use case failed to attract broad behavior.
• Behavior Market Fit: Let users upload/share any video (not just dating content).
• Solution Market Fit: Simplify upload/sharing and discovery; reduce friction to first upload.
• Product Market Fit: Organic growth across multiple high‑fit behaviors (tutorials, music, vlogs).

Mechanism

• Expanded the allowable behavior to match real user goals; built infrastructure to enable it.

Limitations

• Historical reporting varies; use without unsupported metrics.

Sources

• Founder interviews; company histories.