Behavior Fit Assessment Worksheet

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                         BEHAVIOR FIT ASSESSMENT WORKSHEET
                              Behavioral Strategy
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INSTRUCTIONS
Before committing to a target behavior, evaluate it against three dimensions.
All three must score ≥6/10 to proceed. If any scores below 6, you're forcing.

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SECTION 1: DEFINE THE CONTEXT
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Target Population: _______________________________________________________________
(Be specific: demographics, psychographics, context)

Desired Outcome: _________________________________________________________________
(What result are you trying to achieve? Not the behavior, but the outcome.)

Candidate Behaviors (list 3-5 that could achieve this outcome):

1. ______________________________________________________________________________

2. ______________________________________________________________________________

3. ______________________________________________________________________________

4. ______________________________________________________________________________

5. ______________________________________________________________________________


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SECTION 2: SCORE EACH BEHAVIOR
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For each candidate behavior, score your target population on all three dimensions.

BEHAVIOR 1: ______________________________________________________________________

┌──────────────────────────────────────────────────────────────────────────────┐
│ IDENTITY FIT                                                                 │
│ Does this behavior align with who they see themselves as?                    │
│                                                                              │
│ Consider: Do users see this behavior as "someone like me" behavior?          │
│ Do they believe it's valuable and worth doing? Would it enhance or           │
│ threaten their social standing?                                              │
│                                                                              │
│ Score: _______ /10                                                           │
│                                                                              │
│ Notes: ______________________________________________________________________│
│ _____________________________________________________________________________│
└──────────────────────────────────────────────────────────────────────────────┘

┌──────────────────────────────────────────────────────────────────────────────┐
│ CAPABILITY FIT                                                               │
│ Can they actually perform this behavior?                                     │
│                                                                              │
│ Consider: Do they have the skills and knowledge? Physical ability?           │
│ Access to required tools or resources? Time and cognitive capacity?          │
│                                                                              │
│ Score: _______ /10                                                           │
│                                                                              │
│ Notes: ______________________________________________________________________│
│ _____________________________________________________________________________│
└──────────────────────────────────────────────────────────────────────────────┘

┌──────────────────────────────────────────────────────────────────────────────┐
│ CONTEXT FIT                                                                  │
│ Does their environment support this behavior?                                │
│                                                                              │
│ Consider: Does their emotional state support the behavior? Does it           │
│ connect to existing motivations? Do social norms encourage it?               │
│ Does the physical environment enable it?                                     │
│                                                                              │
│ Score: _______ /10                                                           │
│                                                                              │
│ Notes: ______________________________________________________________________│
│ _____________________________________________________________________________│
└──────────────────────────────────────────────────────────────────────────────┘

MINIMUM SCORE: _______ (lowest of the three)

VIABLE? □ Yes (all ≥6)   □ No (any <6)


[Repeat for Behaviors 2-5]


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SECTION 3: SELECTION DECISION
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SUMMARY TABLE

| Behavior | Identity | Capability | Context | Minimum | Viable? |
|----------|----------|------------|---------|---------|---------|
| 1.       |    /10   |     /10    |   /10   |         | Y / N   |
| 2.       |    /10   |     /10    |   /10   |         | Y / N   |
| 3.       |    /10   |     /10    |   /10   |         | Y / N   |
| 4.       |    /10   |     /10    |   /10   |         | Y / N   |
| 5.       |    /10   |     /10    |   /10   |         | Y / N   |


DECISION:

□ SELECTED BEHAVIOR: __________________________________________________________
  (Choose the viable behavior with the highest minimum score)

□ NO VIABLE BEHAVIORS
  Next step: □ Generate more candidates
             □ Design interventions to raise limiting dimension
             □ Reconsider outcome for this population


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SECTION 4: LIMITING FACTOR ANALYSIS (If needed)
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If the selected behavior has a dimension scoring 6-7 (borderline), or if you
need to raise a dimension to make a behavior viable, identify specific barriers:

Limiting Dimension: ______________________________________________________________

Specific Barriers:
1. ______________________________________________________________________________
2. ______________________________________________________________________________
3. ______________________________________________________________________________

Potential Interventions:
1. ______________________________________________________________________________
2. ______________________________________________________________________________
3. ______________________________________________________________________________

For deeper diagnosis, use the full Behavioral State Model:
https://behavioralstrategy.com/methodology/behavioral-state-model-integration/


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                           SCORING GUIDANCE
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9-10: Strongly supports behavior; users would do this naturally
7-8:  Supports behavior; minor friction at most
5-6:  Neutral; neither strongly supports nor inhibits
3-4:  Inhibits behavior; would require significant intervention
1-2:  Strongly blocks behavior; major barrier to overcome

REMEMBER: The minimum score determines viability. A behavior scoring 9/9/4
will fail because the 4 is the bottleneck.

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© Jason Hreha | behavioralstrategy.com | CC BY-NC-SA 4.0
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