Problem Examination

Summary: Validate that the “problem” is real for the target user, and that the proposed behavior actually addresses it in their terms. Prevents elegant solutions to non‑problems.

Design checklist

1. Document user‑stated problems and their frequency/severity.
2. Separate business goals from user goals.
3. Identify current workarounds and why they exist.
4. Link candidate behaviors to problem relief in user language.
5. Kill behaviors that solve invented problems.

Measurement

• % of users who agree the problem matters.
• Observed frequency of the problem in field research.

FAQ

Is this discovery research?
It is the focused part that ensures behavior choices track real user problems.