Worldview Analysis

Summary: Map how your target users see the world: their identities, norms, status concerns, and causal stories, so you can reject behaviors that conflict and design fits that resonate.

Design checklist

1. Capture identity labels and in‑group/out‑group dynamics.
2. Document non‑negotiable values and perceived tradeoffs.
3. Extract causal stories users tell about the problem/solution.
4. Identify credible messengers and taboo framings.
5. Feed findings into Behavior Matching and Signal design.

Measurement

• Clarity of worldview map and conflicts identified.
• Reduction in messaging misfires over time.

FAQ

Is this persona work?
It is narrower: only worldview elements that affect behavior feasibility and appeal.

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Related plays
Behavior Matching · Behavior Ranking · Behavior Calendar · Social Signals