The Evolution of Behavioral Strategy

Timeline

• 2023 - “Behavioral Strategy: An Overview” publishes a process centered on Behavior Market Fit and stepwise execution.
• 2024 - LinkedIn primer distills the hierarchy to Problem → Behavior → Product for accessibility.
• 2025 - Four‑Fit hierarchy formalized: Problem, Behavior, Solution, Product. Validator, BOS, and Δ‑B tools introduced.

This arc shows a consistent goal: move from assumptions to validated behavior change with measurable outcomes.

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