Behavioral Strategy Consulting

Definition. Behavioral Strategy consulting is an evidence‑disciplined engagement that helps teams define the desired outcome and population, generate and evaluate candidate behaviors, select or invent the highest-fit behavior, validate Behavior Market Fit in real contexts, and design the system of products, programs, policies, and operations that enables and sustains the behavior.

When consulting makes sense

• You have a clear outcome but uncertain behavior selection.
• Adoption or retention is weak despite design iterations.
• You need a validation process before committing engineering, ops, or policy resources.
• Stakeholders need decision‑grade evidence, not opinions.

Typical engagement outputs

• Target behavior definition and population segmentation
• Behavior Fit Assessment across candidate behaviors
• Four‑Fit validation plan aligned to your product or program cycle
• Behavioral KPI specification (Δ‑B, TTFB, bPMF) with denominators and windows
• Decision memo that records evidence, thresholds, and next steps

How the work is structured (fit‑first)

1. Define the outcome and validate the problem (Problem Market Fit).
2. Research candidate behaviors; select the highest‑fit behavior.
3. Integrate solution changes that enable the behavior.
4. Verify behavior change in realistic conditions.
5. Enhance to sustain Product Market Fit.

This mirrors the DRIVE Framework and the Four‑Fit hierarchy.

Evidence standards

• Quantitative claims require primary sources or an Evidence Ledger ID.
• Any example numbers are explicitly labeled illustrative.
• Behavior is prioritized over self‑report for validation.

What this is not

• Not a conversion‑rate optimization sprint.
• Not a late‑stage nudge or UI tweak program.
• Not generic behavioral economics consulting without behavior selection and validation.