Adoption Chain Mapping

Map buyer, champion, and end user behaviors. Calculate the Chain Risk Score: the weakest link gates rollout.

• Buyer - research, evaluate, approve.
• Champion - advocate, implement, train.
• End user - adopt, use, advocate.

Rule: Do not scale until the lowest link meets the domain threshold for the target behavior. Use Δ‑B and time to first behavior for each role.

Download the worksheet: Adoption Chain Worksheet.

Chain Risk Score (CRS)

For rollouts involving Buyer, Champion, and End User, score each role’s Behavior Readiness (0‑100) from a pilot based on observed completion of the role‑critical behavior in a defined window.

• Buyer Readiness (BR_buyer): % of targeted buyers who complete the approve‑to‑purchase behavior in the pilot window.
• Champion Readiness (BR_champ): % who complete implement‑and‑train to spec.
• User Readiness (BR_user): % who adopt and perform the target behavior at least N times in the window.

CRS = min(BR_buyer, BR_champ, BR_user)

Gating rule: Do not scale until CRS ≥ domain threshold.

• Defaults: 70 for SMB software; 80 for regulated or safety‑critical deployments.

Time box: Evaluate over a defined Pilot Window (for example 14 or 30 days), not cumulatively.

Worksheet fields

• Role → target behavior → denominator → completions → BR_% → limiting factors (BSM components) → notes.

Example: BR_buyer 85, BR_champ 62, BR_user 78 → CRS 62. Scale is blocked. Limiting factor: Champion Abilities and Physical Environment.

Denominator rule: count every role exposed in the pilot window, not only respondents or completers.