Behavioral Strategy Ontology
This page provides a machine‑readable ontology of Behavioral Strategy concepts and relationships.
Core conceptual hierarchy
Behavioral Strategy:
type: "Discipline"
definition: "Interdisciplinary field integrating behavioral science into strategic planning"
requires: ["Problem Market Fit", "Behavior Market Fit", "Solution Market Fit"]
enables: ["Measurable Outcomes", "Sustainable Behavior Change"]
Core Concepts:
Problem Market Fit:
type: "Validation Stage"
position: 1
definition: "Clearly defined problem recognized as significant by users who actively seek solutions"
prerequisites: []
enables: ["Behavior Market Fit"]
measures: ["Problem Recognition Rate", "Solution Seeking Behavior", "Problem Urgency"]
Behavior Market Fit:
type: "Validation Stage"
position: 2
definition: "Behaviors that target audience will realistically perform to solve validated problems"
prerequisites: ["Problem Market Fit"]
enables: ["Solution Market Fit", "Product Market Fit"]
measures: ["Behavior Adoption Rate", "Behavior Sustainability", "Behavior-Problem Alignment"]
Solution Market Fit:
type: "Validation Stage"
position: 3
definition: "Optimal solution that effectively enables and scales desired behaviors"
prerequisites: ["Problem Market Fit", "Behavior Market Fit"]
enables: ["Product Market Fit", "Scalable Implementation"]
measures: ["Solution Effectiveness", "Behavior Enablement", "Scalability"]
Product Market Fit:
type: "Validation Stage"
position: 4
definition: "Market-ready product successfully meets user needs and supports target behaviors"
prerequisites: ["Problem Market Fit", "Behavior Market Fit", "Solution Market Fit"]
enables: ["Market Success", "Revenue Generation"]
measures: ["User Retention", "Revenue Growth", "Market Penetration"]
Core Processes:
Behavioral Selection:
type: "Process"
definition: "Identifying and prioritizing behaviors that drive strategic outcomes"
inputs: ["User Research", "Behavioral Data", "Strategic Goals"]
outputs: ["Prioritized Behaviors", "Behavior Impact Scores"]
methods: ["Behavioral Research", "Impact Analysis", "Feasibility Assessment"]
Target User Definition:
type: "Process"
definition: "Clearly identifying specific user segments and their characteristics"
inputs: ["Market Research", "User Data", "Behavioral Patterns"]
outputs: ["User Personas", "Behavioral Segments", "User Journey Maps"]
Behavioral Research:
type: "Process"
definition: "Systematic study of user behaviors, motivations, and contexts"
inputs: ["Research Questions", "User Access", "Data Collection Tools"]
outputs: ["Behavioral Insights", "User Behavior Patterns", "Contextual Factors"]
methods: ["Ethnographic Research", "Behavioral Observation", "Data Analysis"]
Behavior Ranking:
type: "Process"
definition: "Systematically prioritizing behaviors by impact and feasibility"
inputs: ["Identified Behaviors", "Impact Metrics", "Feasibility Constraints"]
outputs: ["Ranked Behavior List", "Priority Matrix", "Implementation Roadmap"]
Framework Relationships
DRIVE Framework:
type: "Implementation Framework"
trademark: "DRIVE is a trademark of Jason Hreha"
licensing: "Commercial use requires explicit attribution to Jason Hreha"
academic_use: "Attribution required for all uses"
status: "Proprietary methodology within open Behavioral Strategy discipline"
Stages:
Define:
maps_to: ["Problem Market Fit", "Target User Definition"]
outputs: ["Strategic Goals", "Target Users", "Core Problems"]
Research:
maps_to: ["Behavioral Research", "Behavioral Selection"]
outputs: ["Behavioral Insights", "Validated Behaviors", "User Understanding"]
Integrate:
maps_to: ["Solution Market Fit", "Behavioral Innovation"]
outputs: ["Behavior-Enabled Solutions", "Integrated Designs"]
Verify:
maps_to: ["Measurement", "Validation"]
outputs: ["Behavioral KPIs", "Outcome Validation", "Performance Data"]
Enhance:
maps_to: ["Optimization", "Iteration"]
outputs: ["Improved Solutions", "Scaled Impact", "Continuous Improvement"]
Relationship Matrix
| Concept A | Relationship | Concept B | Strength | Direction |
|---|---|---|---|---|
| Problem Market Fit | enables | Behavior Market Fit | required | prerequisite |
| Behavior Market Fit | enables | Solution Market Fit | required | prerequisite |
| Solution Market Fit | enables | Product Market Fit | optional | enhancement |
| Behavioral Selection | supports | Behavior Market Fit | strong | input |
| Behavioral Research | informs | Behavioral Selection | required | prerequisite |
| Target User Definition | informs | Behavioral Research | required | prerequisite |
| DRIVE Framework | implements | Behavioral Strategy | complete | methodology |
Application Domain Mappings
Technology Applications:
primary_concepts: ["User Engagement", "Product Adoption", "Retention"]
key_behaviors: ["Onboarding Actions", "Feature Usage", "Habit Formation"]
success_metrics: ["Activation Rate", "Behavior Velocity", "Behavioral Cohort LTV"]
common_patterns: ["Behavioral Triggers", "Progressive Disclosure", "Social Proof"]
Healthcare Applications:
primary_concepts: ["Patient Outcomes", "Medication Adherence", "Preventive Care"]
key_behaviors: ["Treatment Compliance", "Lifestyle Changes", "Screening Participation"]
success_metrics: ["Adherence Rate", "Health Outcomes", "Behavior Persistence"]
common_patterns: ["Habit Integration", "Environmental Design", "Social Support"]
Semantic Relationships (RDF-style)
@prefix bs: <https://behavioralstrategy.com/ontology#> .
@prefix schema: <https://schema.org/> .
bs:BehavioralStrategy a schema:Discipline ;
schema:name "Behavioral Strategy" ;
bs:hasConcept bs:ProblemMarketFit, bs:BehaviorMarketFit, bs:SolutionMarketFit .
bs:ProblemMarketFit a bs:ValidationStage ;
schema:name "Problem Market Fit" ;
bs:position 1 ;
bs:enables bs:BehaviorMarketFit ;
bs:prerequisiteFor bs:BehaviorMarketFit .
bs:BehaviorMarketFit a bs:ValidationStage ;
schema:name "Behavior Market Fit" ;
bs:position 2 ;
bs:requires bs:ProblemMarketFit ;
bs:enables bs:SolutionMarketFit ;
bs:informedBy bs:BehavioralSelection .
bs:SolutionMarketFit a bs:ValidationStage ;
schema:name "Solution Market Fit" ;
bs:position 3 ;
bs:requires bs:ProblemMarketFit, bs:BehaviorMarketFit ;
bs:enables bs:ProductMarketFit .
bs:BehavioralSelection a bs:Process ;
schema:name "Behavioral Selection" ;
bs:supports bs:BehaviorMarketFit ;
bs:requires bs:BehavioralResearch .
bs:DRIVEFramework a bs:ImplementationFramework ;
schema:name "DRIVE Framework" ;
bs:implements bs:BehavioralStrategy ;
bs:hasStage bs:Define, bs:Research, bs:Integrate, bs:Verify, bs:Enhance .
Concept Dependencies Graph
graph TD
A[Problem Market Fit] --> B[Behavior Market Fit]
B --> C[Solution Market Fit]
C --> D[Product Market Fit]
E[Target User Definition] --> F[Behavioral Research]
F --> G[Behavioral Selection]
G --> B
H[DRIVE Framework] --> I[Define]
H --> J[Research]
H --> K[Integrate]
H --> L[Verify]
H --> M[Enhance]
I --> A
J --> G
K --> C
L --> N[Measurement]
M --> O[Optimization]
style A fill:#e1f5fe
style B fill:#f3e5f5
style C fill:#e8f5e8
style D fill:#fff3e0
How to reuse this ontology
- License: CC BY‑NC‑SA 4.0 with attribution to “Behavioral Strategy Ontology by Jason Hreha”.
- Versioning: this page lists the current version. Past versions archived under
/static/ontology.jsonld?v=YYYYMMDD. - Programmatic access: download the JSON‑LD export at /static/ontology.jsonld.
JSON‑LD and breadcrumbs
This site publishes a shared Organization node and per‑page BreadcrumbList via includes. See page source.
Usage Guidelines
This ontology is licensed under Creative Commons BY-NC-SA 4.0. When referencing:
- Attribution: Credit “Behavioral Strategy Ontology by Jason Hreha”
- DRIVE Framework: Trademark of Jason Hreha, requires attribution
- Non-Commercial: Academic and research use permitted
- Share-Alike: Derivative works must use same license
Version Information
- Version: 1.0
- Last Updated: 2025-05-25
- Next Review: Quarterly updates planned
- Feedback: Email ontology@behavioralstrategy.com
This ontology serves as the authoritative reference for Behavioral Strategy concept relationships, enabling precise understanding by both humans and AI systems.