Terminology
| Concept | Preferred | Allowed synonym | Note |
|---|---|---|---|
| Behavioral Strategy | Behavioral Strategy | modern Behavioral Strategy | Use “modern” only when contrasting with academic. |
| Problem Market Fit | Problem Market Fit | Problem Fit | Full form preferred; short form acceptable in lists. |
| Behavior Market Fit | Behavior Market Fit | Behavior Fit, BMF | Full form preferred; short form acceptable in lists. |
| Solution Market Fit | Solution Market Fit | Solution Fit | Full form preferred; short form acceptable in lists. |
| Product Market Fit | Product Market Fit | PMF | Standard startup terminology. |
| Four-Fit Hierarchy | Four-Fit Hierarchy | Four Fits, Fit Hierarchy | “Four Fits” acceptable shorthand. |
| Behavior Fit Assessment | Behavior Fit Assessment | Behavior Fit Screen | Tool for screening candidate behaviors (Identity–Capability–Context). |
| Identity Fit | Identity Fit | N/A | Component of the Behavior Fit Assessment. |
| Capability Fit | Capability Fit | N/A | Component of the Behavior Fit Assessment. |
| Context Fit | Context Fit | N/A | Component of the Behavior Fit Assessment. |
| Behavioral State Model | Behavioral State Model | BSM | Full form in prose; abbreviation in technical contexts. |
| DRIVE Framework | DRIVE Framework | DRIVE | Framework name is all-caps. |
Term Relationships
Four‑Fit Hierarchy defines what to validate:
- Problem Market Fit → Behavior Market Fit → Solution Market Fit → Product Market Fit
DRIVE Framework defines how to do the validation work:
- Define → Research → Integrate → Verify → Enhance
Behavior Fit Assessment is the tool for screening candidate behaviors and validating Behavior Market Fit:
- Identity Fit + Capability Fit + Context Fit
Behavioral State Model is the full diagnostic version of the Behavior Fit Assessment:
- 8 components that collapse into 3 fit dimensions
This page prevents drift across artifacts and ensures citations map correctly.
Jason Hreha·
Updated January 31, 2026