How do I know when each fit is achieved?

Use pre‑registered thresholds per domain. For example, BMF requires ability, motivation, and environment ≥ 6/10 in realistic contexts; SMF requires target behavior completion within time thresholds.

Link behavior change to outcomes. Report Δ‑B, TTFB, and behavior retention with denominators and windows, and tie to business or clinical results.

Behavioral Strategy FAQ

Q: How is this different from traditional strategy consulting?

Traditional strategy often assumes behavior will follow. Behavioral Strategy starts with validated behaviors and uses Four‑Fit gates to de‑risk initiatives before scaling.

Q: Why must the Four‑Fit gates be sequential?

Each gate validates prerequisites for the next. Skipping gates increases failure odds because later decisions depend on earlier assumptions being true.

Q: Users say they want something but do not use it. Why?

This is a say‑do gap. Diagnose with field observation and behavioral scoring (BSM). Validate real behavior, not self‑report.

Q: Where does the three‑level primer fit?

It is a simplified teaching tool (Problem → Behavior → Product). In practice, use four gates so Solution Market Fit is validated separately.

Last updated: 2025-08-20

Structured answers to common questions about Behavioral Strategy.

What exactly is Behavioral Strategy?

Behavioral Strategy integrates behavioral science into strategic planning from inception. Strategies are built around validated human behaviors rather than assumptions.

Key differentiators

Inception integration
Systematic validation through Four‑Fit gates
Measurable outcomes defined as behavior change
Evidence‑based decision making

How is this different from traditional strategy consulting?

Traditional strategy often ignores behavior. Behavioral Strategy inverts the process: start with user problems, validate behaviors, design solutions that enable those behaviors, then validate in market conditions.

Why must the Four‑Fit gates be sequential?

Each gate validates assumptions required for the next. Skipping gates increases failure odds. Use the Four‑Fit Validator to make risks explicit.

How do I know when I have achieved each fit?

Starter heuristics - calibrate by domain and document your thresholds. <div class="heuristics-box" role="note" aria-label="Heuristics"> Starter heuristics.

<ul>

  <li>Problem Market Fit: active solution seeking 40–80 percent depending on domain and segment.</li>

  <li>Behavior Market Fit: observed completion of the target behavior in realistic context 50–75 percent.</li>

  <li>Solution Market Fit: time to first instance of the target behavior under 5 minutes consumer, under 15 minutes enterprise pilot.</li>

  <li>Product Market Fit: 90‑day retention of the target behavior, S‑curve adoption pattern, domain‑specific thresholds.</li>

</ul>

</div>

All numeric thresholds should link to the Evidence Ledger.

Users say they want something but do not use it. Why?

Classic say‑do gap. Diagnose with the worksheet in Say‑Do Gap Diagnostic. Validate through behavior rather than self‑report.

How do I prove ROI?

Report prevented losses and achieved gains. Reference the Evidence Ledger entry that defines the measurement window and effect size for your case.

BS-0001

Where does the three‑level primer fit?

The LinkedIn primer introduced Problem → Behavior → Product for accessibility. Use it as a primer, but apply the Four‑Fit model in practice because Solution Market Fit deserves its own gate.

If your question is not answered here, explore the Glossary, Applications, and Evidence Ledger.