Methodology

The pages below operationalize Behavioral Strategy from your perspective: validate problems, validate behaviors with BSM, design to enable behaviors, verify outcomes with behavioral KPIs, and enhance.

• The Behavioral Strategy Process
• DRIVE Framework
• Integrating the Behavioral State Model
• Target User Definition
• Behavioral Research
• Behavior Ranking & Selection
• Validation Sprints

Licensing

Content © Jason Hreha. Text licensed under CC BY-NC-SA 4.0 unless noted. DRIVE is a trademark of Jason Hreha and requires attribution for commercial use.

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Table of contents

• The Behavioral Strategy Process: A Detailed Workflow
• DRIVE Framework
• Methodology
• Target User Definition
• Behavioral Research
• Behavior Ranking & Selection
• Designing Products Around Behaviors
• Validation Sprints
• Integrating the Behavioral State Model into Behavioral Strategy
• Behavioral Failure Modes
• Adoption Chain Mapping