Applications

Outcome first. Then choose the right behavior portfolio for each domain and segment. Explore target behaviors, enablement patterns, and practical KPIs.

• Technology
• Product Teams
• Retail
• Healthcare
• Financial Services
• Education
• Government

Featured cases by domain

Technology

• Instagram Pivot to Photo Sharing
• Slack Team Messaging
• Spotify Discover Weekly
• Zoom Remote Work Surge
• Airbnb Trust & Reputation

Healthcare

• Spain’s ONT System Enablement

Financial Services

• M-PESA Mobile Money
• Robinhood Zero-Commission

Education

• Duolingo Habit Design

Government

• Spain’s ONT System Enablement

See all cases in Evidence Cases.

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Table of contents

• Behavioral Strategy for Technology
• Behavioral Strategy for Healthcare
• Behavioral Strategy for Financial Services
• Behavioral Strategy for Education
• Behavioral Strategy for Product Teams
• Behavioral Strategy for Retail
• Behavioral Strategy for Government