Evidence & Research
Behavioral Strategy is built on decades of empirical research from behavioral science, psychology, and real-world applications. This section provides evidence-based support for the principles and practices of Behavioral Strategy.
Available Resources
Research Library
A curated collection of academic papers, studies, and empirical evidence supporting Behavioral Strategy methodologies.
Related Concepts
- Behavioral Public Strategy: peer‑reviewed articulation that connects micro‑foundations to meso‑level performance and cautions against brittle nudges. See Evidence:
New Cases
- Instagram Pivot to Photo Sharing
- Slack Pivot to Team Messaging
- M‑PESA Mobile Money
- Spain’s ONT System Enablement
- Zoom Remote Work Surge
- Spotify Discover Weekly
- Duolingo Habit Design
- Proposify Onboarding (TTFB-First)
- Digital Health Onboarding Redesign
Evidence standards we follow
- Pre‑register primary behavior and success thresholds when possible.
- Publish denominators, windows, and assignment method.
- Prefer field experiments and naturalistic observation over attitudinal surveys.
- Store every global claim in the Evidence Ledger with an ID and link it from the page where the claim appears.
Coming Soon
- Case Study Database
- ROI Evidence Collection
- Behavioral Intervention Meta-Analysis
- Industry-Specific Research Summaries
Building evidence-based strategies requires understanding the research. Explore our growing collection of empirical support for Behavioral Strategy.
See also: Why Nudges Fail, Replication and Lab Limits, Nudge Limitations
Table of contents
- Evidence
- Evidence Ledger
- Research Library
- Evidence Cases
- Measurement Standards
- Why Nudges Fail
- Replication and Lab Limits
- Organ Donation Defaults: What Really Drives Outcomes
- Excluded or Quarantined Claims Log
- Case Studies
- Instagram’s Pivot to Photo Sharing (Behavior Market Fit Case)
- TTFB Mobile 2025Q2