Evidence
Behavioral Strategy is built on decades of empirical research from behavioral science, psychology, and real-world applications. This section provides evidence-based support for the principles and practices of Behavioral Strategy.
Available Resources
Research Library
A curated collection of academic papers, studies, and empirical evidence supporting Behavioral Strategy methodologies.
Identity Fit, Personality, and Durable Behavior
Evidence review for the psychometric “Identity Fit” dimension (personality, self‑concept, and durable behavior maintenance).
Evidence Ledger
Every global claim backed by measurement context, effect size, window, and sources.
Featured cases
- Instagram Pivot to Photo Sharing
- Slack Pivot to Team Messaging
- M-PESA Mobile Money
- Spain’s ONT System Enablement
- Zoom Remote Work Surge
- Spotify Discover Weekly
- Duolingo Habit Design
Evidence standards we follow
- Pre‑register primary behavior and success thresholds when possible.
- Publish denominators, windows, and assignment method.
- Prefer field experiments and naturalistic observation over attitudinal surveys.
- Store every global claim in the Evidence Ledger with an ID and link it from the page where the claim appears.
Building evidence-based strategies requires understanding the research. Explore our growing collection of empirical support for Behavioral Strategy.