Quick Start
New to Behavioral Strategy? Follow this path to get oriented.
Step 1: Understand the Core Insight
What is Behavioral Strategy?: Learn why behavior selection happens at the strategy table, not after launch.
Key takeaway: Behavior Market Fit must be validated before Product Market Fit.
Step 2: Learn the Framework
Four‑Fit Hierarchy: The sequential validation gates: Problem → Behavior → Solution → Product.
Key takeaway: Each gate validates prerequisites for the next. Skipping gates increases failure risk.
Step 3: Select the Behavior
Behavior Fit Assessment: The default behavior-selection decision tool: Identity Fit, Capability Fit, Context Fit.
Key takeaway: If a behavior doesn’t fit, no amount of tactics will save it.
Step 4: See the Method
DRIVE Framework: The five-phase implementation playbook: Define, Research, Integrate, Verify, Enhance.
Key takeaway: DRIVE operationalizes the Four‑Fit hierarchy into concrete steps.
Reference Resources
- Quick Reference Guide: Decision trees, checklists, and implementation patterns
- Glossary: Definitions of key terms (Behavior Fit Assessment, BMF, bPMF, Δ‑B, TTFB, BSM)
- FAQ: Common questions about concepts, implementation, and measurement
Ready to Apply?
- Applications: Domain-specific examples across healthcare, finance, education, and more
- Four‑Fit Validator: Interactive tool to assess your initiative