Behavioral Strategy Case Studies

The goal is not storytelling. It’s evidence-backed pattern recognition: which behavior was selected, whether it fit the population, and what happened next.

Publication standard

This library lists only cases that include:

  • at least one Evidence Ledger ID, and
  • at least one concrete source behind that evidence (primary source, peer-reviewed paper, filing, or clearly labeled company-reported material).

Draft case notes are kept out of the public index until they meet that standard.

How to read a case

Each case is structured around:

  • Four‑Fit narrative: Problem Market Fit → Behavior Market Fit → Solution Market Fit → Product Market Fit
  • Behavior Fit Assessment: Identity Fit, Capability Fit, Context Fit (scores are labeled as examples unless backed by data)
  • Evidence hygiene: quantitative claims are either sourced with a primary source + date, referenced via the Evidence Ledger, or explicitly marked approximate

For reuse and implementation, see the machine-readable case and measurement templates in the Toolkit (Specs & Templates).

Case synthesis (the recurring pattern)

Across domains, the pattern is consistent: initiatives win when they match solutions to existing behavioral patterns rather than trying to force new ones. See Synthesis for a broader cross‑case analysis.

Published cases

All published cases (by domain)

Finance & FinTech

Health & Fitness

Technology & Media

Platforms & Trust

Workplace & Services

Public Systems

Failures

See also