Case Studies

Scope you can expect:

• Consumer pivots (e.g., “wrong behavior” → “right behavior” patterns)
• Enterprise data‑workflow changes (enablement of target work behaviors)
• Public sector service delivery (renewals, compliance, completion behaviors)

Featured:

• Instagram’s Pivot to Photo Sharing (Behavior Market Fit)

Each case will:

• State the validated problem and target behaviors
• Show BMF_min / BMF_avg evidence and SMF pilot results
• Report bPMF with cohort construction and Δ‑B clearly documented
• Include artifacts: behavior path sketch, KPI plan, and decision memo

If you’d like your case considered, send a short abstract outlining the problem, target behavior, and measured Δ‑B.